According to Avinash Kaushik [author, Analytics Evangelist for Google & board member of the Web Analytics Association] "web analytics is good at the 'What'. It is not good at the 'Why'. The 'Why' can only come from the customer."
iPerceptions, with input from Avinash, have created 4Q [a free service] that allows anyone with a web site to run a permission based on-exit survey that is simple to deploy, simple to use and very easy to analyze the resulting data.
You need to know why people visited your site rather than guessing why they came. You also need to know whether they were able to complete the task(s) they wanted to while on your site and finally, if they didn't complete their task(s) then you need to know why they didn't.
Check out what Avinash has to say in detail about 4Q on his blog posting.
iPerceptions, with input from Avinash, have created 4Q [a free service] that allows anyone with a web site to run a permission based on-exit survey that is simple to deploy, simple to use and very easy to analyze the resulting data.
You need to know why people visited your site rather than guessing why they came. You also need to know whether they were able to complete the task(s) they wanted to while on your site and finally, if they didn't complete their task(s) then you need to know why they didn't.
Check out what Avinash has to say in detail about 4Q on his blog posting.
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