I have just completed my presentation for the Chartered Institute of Marketing at Sheffield Hallam University which will be given tomorrow evening [Wednesday 23rd April 2008].
The lecture is entitled "Understand Your Website Statistics & Make the Search Engines Work For You" and a copy of my slides from the presentation is available to anyone who would like to drop me an email. I can supply a PDF file or for those who prefer who run Mac OS X.5 Leopard, I can supply the original file in Keynote.
I start by taking a look at Web Analytics in general and then focus on Google Analytics before looking at some of the alternative paid-for solutions. I then look at Web Analytics and SEO before concluding with information about how attendees proceed with links to useful blogs and interesting books on the topic.
The lecture is entitled "Understand Your Website Statistics & Make the Search Engines Work For You" and a copy of my slides from the presentation is available to anyone who would like to drop me an email. I can supply a PDF file or for those who prefer who run Mac OS X.5 Leopard, I can supply the original file in Keynote.
I start by taking a look at Web Analytics in general and then focus on Google Analytics before looking at some of the alternative paid-for solutions. I then look at Web Analytics and SEO before concluding with information about how attendees proceed with links to useful blogs and interesting books on the topic.
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