A special Web Analytics Wednesday was staged in the city of London on Monday 31st March. Sponsored by SCL Analytics the guest speaker was Eric T. Peterson who authors the WebAnalyticsDemystified site & blog.
Eric's presentation was packed with interesting and useful information and predictions for the future of web analytics in the next couple of years. I don't don't his prediction that the number of solution vendors will decrease as the market continues to develop and mature but I do feel that there are thousands of organisations who have yet to do anything with web analytics and many have no form of analytics running on their site despite the fact that Google's offering is free and extremely simple to implement in just a few minutes.
Those who choose to implement Google Analytics can then seek advice and consultancy from someone like myself or alternatively attend one of my Google Analytics training courses which will not only show them how simple the solution is to implement but also how powerful it can be. Of course, if after 6 to 12 months there are other questions they would like answering they can then begin to evaluate other solutions in what may well be an even more competitive marketplace by then.
Eric's presentation was packed with interesting and useful information and predictions for the future of web analytics in the next couple of years. I don't don't his prediction that the number of solution vendors will decrease as the market continues to develop and mature but I do feel that there are thousands of organisations who have yet to do anything with web analytics and many have no form of analytics running on their site despite the fact that Google's offering is free and extremely simple to implement in just a few minutes.
Those who choose to implement Google Analytics can then seek advice and consultancy from someone like myself or alternatively attend one of my Google Analytics training courses which will not only show them how simple the solution is to implement but also how powerful it can be. Of course, if after 6 to 12 months there are other questions they would like answering they can then begin to evaluate other solutions in what may well be an even more competitive marketplace by then.
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