Yahoo has announced that it is to purchase IndexTools and subsequently Dennis Mortensen has waived all fees for existing clients and current partners can deploy new implementations without charge. Those interested in using IndexTools cannot sign-up at present as registrations have been suspended and so the situation is very reminiscent of 2005 when Google acquired Urchin and waited before releasing it into the wild without charge under the Google Analytics brand.
This is an industry changing move and really should be seen as a wake up call by competitors in this space whether they are free [Google Analytics] or paid for [Omniture]. Thousands of organisations given the chance will now move up to using IndexTools if and when they can sign up for free.
To date the logical progression for many small to medium size companies has been that they historically have never run any web analytics software but may have had access to server logs through something like AWStats. They then decide to implement Google Analytics as it can be rapidly deployed and once the data starts to build they can then begin to see what data gaps they need to fill if they are serious about analytics. There choice until now has been influenced by available budget in many cases and so a powerful solution such as IndexTools that no longer has a fee attached is a certain winner as it really is one of the best tools available and its existing client base is proof of that.
The moment IndexTools allows me access to their solution for free they can count me in!
This is an industry changing move and really should be seen as a wake up call by competitors in this space whether they are free [Google Analytics] or paid for [Omniture]. Thousands of organisations given the chance will now move up to using IndexTools if and when they can sign up for free.
To date the logical progression for many small to medium size companies has been that they historically have never run any web analytics software but may have had access to server logs through something like AWStats. They then decide to implement Google Analytics as it can be rapidly deployed and once the data starts to build they can then begin to see what data gaps they need to fill if they are serious about analytics. There choice until now has been influenced by available budget in many cases and so a powerful solution such as IndexTools that no longer has a fee attached is a certain winner as it really is one of the best tools available and its existing client base is proof of that.
The moment IndexTools allows me access to their solution for free they can count me in!
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